LFP Media general director Olivier Bramly confirmed in an interview with AFP on Tuesday evening that a new tender for Ligue 1 broadcasting rights is set to launch within the coming weeks. He stated that French football requires its in-house streaming service, Ligue 1+, and revealed that several potential partners have already expressed interest ahead of the formal process.
Why is Ligue 1 launching a new rights tender?
The move comes after a turbulent period for French top-flight broadcasting, which has struggled to secure a stable, high-value television deal in recent seasons. Ligue 1+, the league’s own streaming platform, was created partly in response to those difficulties, giving the LFP more direct control over how matches are distributed and monetized.
Bramly’s comments suggest the league is now looking to open the market further, inviting external broadcasters or platforms to bid for rights alongside or in coordination with the in-house service. The timing indicates that LFP Media wants to finalize a broadcasting structure before entering a new phase of the season.
What interest has LFP Media already received?
According to Bramly, discussions are already underway with parties interested in acquiring rights once the tender officially opens.
“We are already receiving a certain number of expressions of interest,” the LFP Media director general said.
While Bramly did not name specific companies or reveal financial terms, his remarks signal renewed confidence within the league’s leadership that Ligue 1’s media rights remain commercially attractive, despite previous setbacks in securing long-term broadcast partners.
What does this mean for the future of Ligue 1 broadcasting?
The upcoming tender could reshape how fans in France and abroad access Ligue 1 matches, potentially involving a mix of traditional broadcasters and streaming platforms working alongside Ligue 1+. LFP Media appears keen to diversify revenue streams and stabilize the league’s finances after a period of uncertainty over broadcasting income.
No exact date for the launch of the tender has been announced, but Bramly’s confirmation that it will happen “in the coming weeks” suggests clubs and stakeholders should expect clarity on the matter before the end of the current transfer window period ends.
